Register for Our Upcoming Oncology Diagnostics Webinar | Sep 4, 11:00 AM EDT
Consumer Health

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Meri Beckwith
Co-CEO
October 21, 2025

Meri was previously a venture capital investor and partner to biotech and digital health companies. He took part in the COVID-19 vaccine trials as a volunteer, where he saw how trial outcomes could be improved by focusing on patient experience.

Off Protocol episode 2 is here!

Hosted by Lindus Health co-CEO Meri Beckwith, Off Protocol is our podcast that challenges the status quo of clinical trials and explores the realities of clinical research. Through open, honest conversations with experts across the industry, we’re creating space to share real stories, confront challenges head-on, and uncover lessons learned from the field.

In this episode, Meri is joined by Malcolm Fogarty, a leader who has spent over two decades shaping global consumer health brands at Haleon, GSK, and beyond. Together, they explore what it really takes to build trust in consumer health — and why good science, not just good marketing, is the key. From the evolving role of evidence generation to the blurring lines between pharma and wellness, this episode dives into how scientific credibility has become the strongest differentiator for modern brands.

‍

Listen on Spotify

Listen on Apple Podcasts

Listen on YouTube Podcasts

Listen on Amazon Music

Guide
Related content

Download now

Related stories
Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

October 14, 2025

Speak with an expert about your study.

Get your study done faster. Try the CRO that everyone is talking about.
Book a meeting