A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Lindus Staff

Author

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

Discover how harmony between your commercial, regulatory, and clinical development strategies sets your medical device trial up for success.

May 30, 2025

Michael Young

Co-CEO

Values Interviews at Lindus Health

A brief overview of why and how we conduct values interviews at Lindus Health.

April 28, 2025

Your trial, solved.

Subscribe for more content

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Latest Stories

The Advantages of Electronic Data Capture (EDC) for Clinical Trials

Discover the game-changing benefits of electronic data capture for clinical trials in this insightful article.

January 22, 2024

Overcoming Challenges in Clinical Trial Recruitment

Learn valuable strategies and insights for overcoming challenges in clinical trial recruitment.

January 22, 2024

Navigating CDASH in Clinical Research: A Guide to Achieving Global Regulatory Alignment

Discover how to effectively navigate CDASH in clinical research and achieve global regulatory alignment with this comprehensive guide.

Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

Values Interviews at Lindus Health

Your trial, solved.

Latest Stories

The Advantages of Electronic Data Capture (EDC) for Clinical Trials

Overcoming Challenges in Clinical Trial Recruitment

Navigating CDASH in Clinical Research: A Guide to Achieving Global Regulatory Alignment

The Future of Cardiac Rhythm Management in Medical Device Clinical Trials

The Evolution of Cardiovascular Disease Research: Uncovering New Drugs

The Role of a Principal Investigator in a Clinical Trial

The Ultimate Guide to Patient Recruitment in Clinical Trials

The Importance of CTMS in Clinical Trials

Understanding the Mechanisms of Action of NGMs and the Significance of Maleimides in Drug Development

Advancements in Cystic Fibrosis Clinical Trials: Optimizing Treatment Options

Overcoming the Key Challenges in Enrolling Pediatric Patients in Hepatoblastoma Clinical Trials

Overcoming Challenges in Rare Disease Trials: The Role of CROs in Site Selection

Mastering Sales and Customer Satisfaction: Get to Know Vial's Director of Sales, Carlos Naranjo

Top Neurology Startups Revolutionizing the Biotech Industry

Revolutionizing Drug Discovery: Exploring the Impact of ESM Metagenomic Atlas on Protein Structure Prediction

A Comprehensive Guide to Navigating Health Canada's Regulatory Submission Requirements for Clinical Drug Trials

The Importance of Assessment Tools in Dermatology Clinical Trials: A Comprehensive Guide

The Importance of Lipinski’s Rule of Five in Drug Discovery

Cutting-Edge GI Therapies: Unveiling the Promise of Indomethacin for Pancreatitis Treatment

Advancing Efficiency in GERD Clinical Trials Through AI: The Role of Artificial Intelligence in Gastroenterology

Your trial, solved.

Speak with an expert about your study.

Filter stories by therapeutic area

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Closing The Gender Gap In Clinical Trials With Digital Devices

The Patient Recruitment Myth: Why Finding Participants Isn’t Enough

In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

Bringing Your Cancer Diagnostics to Market: Strategies for Success

Medicine’s Blind Spot: How Clinical Trials Are Failing Women

How to Build a Go-to-Market Strategy for Your IVD

Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

GLP-1 Agents: Expanding Therapeutic Horizons Beyond Diabetes and Weight Management

5 Trends Shaping the Future of Medical Device Clinical Trials

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

Values Interviews at Lindus Health

Developing an Integrated Clinical Development, Go-to-Market, and Regulatory Strategy for Your Clinical Trial

Solving the SaaS Trilemma in Clinical Trials

Mastering Clinical Trial Documentation: How to Write Study Objectives, Protocols, and Synopses

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Top Patient Recruitment Companies Transforming Clinical Trials in 2025

Making a CRO Shortlist: Finding the Right Partner for Your Study

The Power of AI in Respiratory Clinical Trials

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

AI for Clinical Trial Recruitment: Revolutionizing Patient Enrollment Strategies

Optimizing CNS Research with Adaptive Trial Designs

DCT Solutions for Dermatology

The FDA’s Draft Guidance on Using Data from AI to Drive Regulatory Decisions

Real-Time Monitoring in Clinical Trials: Enhancing Accuracy and Efficiency

Enhancing Safety Monitoring in Clinical Trials

Continuous Monitoring in Clinical Trials: Enhancing Safety and Efficacy

Top 5 CROs of 2025: Leading the Charge in Clinical Innovation

Top Features to Look for in a Clinical Data Management System

Effective Strategies for Clinical Research Recruitment Success

Understanding the Key Drug Development Stages: A Comprehensive Guide

What is an IDE Trial?

Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

Phases of Pharmaceutical Development: A Comprehensive Guide

Choosing the Best EDC Systems for Clinical Trials

Understanding Early Phase Clinical Trials: A Comprehensive Guide

What Is a CTMS?

What Is Good Clinical Practice in Research?

Top Electronic Data Capture Systems Examples for Streamlined Data Management

Phase IIa Trials: Key Insights and Implications in Clinical Trials