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How to Build a Go-to-Market Strategy for Your IVD

The global in vitro diagnostics (IVD) market is evolving rapidly, driven by growing demand for faster, more accessible testing across clinical and consumer settings. As healthcare systems shift toward earlier detection, personalised treatment, and decentralised care, the need for innovative diagnostics has never been greater. Yet turning a concept into a market-ready product remains a lengthy process. For sponsors looking to successfully launch their diagnostic products, creating an effective go-to-market strategy (GTM) and partnering with specialized contract research organizations (CROs) can make the difference between market success and costly delays.

IVDD to IVDR: A Sponsor’s Guide to Europe’s Diagnostic Revolution

The transition from IVDD to IVDR represents the most significant regulatory change for diagnostic devices in Europe in decades. With extended transition periods now in place, clinical study sponsors face both new challenges and opportunities. Understanding the evolving requirements is essential to staying compliant and keeping studies on track.

CGM Use Outside Diabetes: The Rise of Personalized Metabolic Medicine

The continuous glucose monitor (CGM) has evolved far beyond its original purpose as a diabetes management tool. Recently, the FDA cleared the first over-the-counter CGM intended for anyone 18 years and older who does not use insulin, including those without diabetes who want to better understand how diet and exercise impact blood sugar levels. This landmark approval has opened new frontiers in personalized medicine, where metabolic insights drive precision health interventions.

Perfecting the Recruitment Pipeline in Oncology Diagnostics Clinical Trials

Discover how tailored recruitment models—fully decentralized, hybrid, or traditional clinical sites—can optimize enrollment speed, data quality, and cost efficiency in your oncology diagnostics trial.

Latest stories

Top Clinical Data Management Software Solutions for 2025

Discover the leading clinical data management software solutions set to revolutionize healthcare in 2025.

January 6, 2025

How Do You Get FDA Approval?

Unlock the secrets to obtaining FDA approval with this comprehensive step-by-step guide.

January 6, 2025

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Latest Stories

Medical Device Clinical Trial Protocol Example: A Comprehensive Guide

Discover a comprehensive guide to creating a medical device clinical trial protocol with this detailed example.

The Cost of Medical Device Clinical Trials: A Comprehensive Guide

Discover the ins and outs of medical device clinical trials and gain a comprehensive understanding of the associated costs.

Maximizing Your Medical Device Clinical Trial Budget

Learn how to make the most of your medical device clinical trial budget with these expert tips and strategies.

Understanding the FDA's Medical Device Clinical Trial Regulations

Explore the intricacies of FDA medical device clinical trial regulations in this comprehensive article.

The Essential Guide to Medical Device Clinical Trial Design

Discover the key elements of designing effective clinical trials for medical devices in this comprehensive guide.

The Medical Device Clinical Trial Process: A Comprehensive Guide

Discover the ins and outs of the medical device clinical trial process with our comprehensive guide.

The Cost per Patient for Medical Device Clinical Trials

Discover the factors that impact the cost per patient for medical device clinical trials in this insightful article.

Optimizing Data Collection in Consumer Health Clinical Trials with ePRO

Discover how ePRO streamlines the data collection process and enhances consumer health research.

The Importance of Consumer Health Clinical Trials

Explore the vital role of consumer health clinical trials in advancing medical research and improving patient care.

The Efficacy of Cold and Flu Products: Clinical Trials Analysis

Discover the latest clinical trials analysis on cold and flu products, exploring their efficacy and impact.

Cold and Flu Clinical Trials: Everything You Need to Know

Explore the latest developments in cold and flu clinical trials, and discover everything you need to know about potential treatments, research methodologies, and the future of combating these common illnesses.

The Latest Dietary Supplement Clinical Trials: What You Need to Know

Stay ahead of the curve with the latest findings from dietary supplement clinical trials.

The Importance of Cosmetic Clinical Trials in Advancing Beauty Science

Discover how cosmetic clinical trials play a crucial role in advancing beauty science.

The Impact of Dietary Clinical Trials: A Comprehensive Overview

Discover the profound effects of dietary clinical trials with this comprehensive overview.

The Latest Research on Baby Formula Clinical Trials

Discover the cutting-edge findings from the newest baby formula clinical trials in this insightful article.

The Latest Breakthroughs in Allergy Medications Clinical Trials

Discover the most recent advancements in allergy medications through clinical trials.

The Benefits of Using an Exercise Supplement CRO

Discover the numerous advantages of partnering with an Exercise Supplement Contract Research Organization (CRO) in this insightful article.

The Benefits of Wellness Products CROs

Discover how wellness products contract research organizations can revolutionize the development of health and wellness products.

Advancements in Eye Care: Clinical Trials to Watch

Stay ahead of the curve with our in-depth look at the latest advancements in eye care.

The Latest Hair Care Clinical Trials: What You Need to Know

Discover the groundbreaking findings from the latest hair care clinical trials in our comprehensive article.

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How to Build a Go-to-Market Strategy for Your IVD

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Diagnostics

Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

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Medical Device

GLP-1 Agents: Expanding Therapeutic Horizons Beyond Diabetes and Weight Management

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Metabolic

5 Trends Shaping the Future of Medical Device Clinical Trials

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Medical Device

What Is Good Clinical Practice?

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General

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

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Medical Device

Values Interviews at Lindus Health

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General

Developing an Integrated Clinical Development, Go-to-Market, and Regulatory Strategy for Your Clinical Trial

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General

Solving the SaaS Trilemma in Clinical Trials

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General

Effective Clinical Trial Budgeting and Project Management

February 18, 2025

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General

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