A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Meri Beckwith

Co-CEO

Top Patient Recruitment Companies for Clinical Trials in 2025

Explore the significance of patient recruitment companies and the vital role they play in enhancing efficiency in clinical research.

February 6, 2025

Michael Young

Co-CEO

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Discover the top patient recruitment companies revolutionizing clinical trials with innovative strategies and technology.

February 6, 2025

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Emma Ogburn, PhD

VP of Clinical Operations

Exploring Diabetic Neuropathy Clinical Trials: A Comprehensive Review

Explore the latest advancements in diabetic neuropathy clinical trials with our comprehensive review.

Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Your trial, solved.

Latest Stories

Exploring Diabetic Neuropathy Clinical Trials: A Comprehensive Review

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The Impact of Women's Health Clinical Trials: A Comprehensive Analysis

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Access to Prescription Digital Therapeutics Act: Improving Patient Care and Treatment Options

The Rise of Digital Therapeutics in Diabetes Management

The Rise of Prescription Digital Therapeutics: Revolutionizing Healthcare

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A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

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Top Patient Recruitment Companies Transforming Clinical Trials in 2025

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