A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Meri Beckwith

Co-CEO

Top Patient Recruitment Companies for Clinical Trials in 2025

Explore the significance of patient recruitment companies and the vital role they play in enhancing efficiency in clinical research.

February 6, 2025

Michael Young

Co-CEO

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Discover the top patient recruitment companies revolutionizing clinical trials with innovative strategies and technology.

February 6, 2025

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Recruitment for Clinical Trials: A Comprehensive Guide to Finding Participants

Looking to recruit participants for clinical trials? Our comprehensive guide provides expert tips and strategies to help you find the right candidates for your research.

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Discover how CTMS systems revolutionize the management of clinical trials.

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Discover the cutting-edge treatment options for Irritable Bowel Syndrome (IBS) in 2023.

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Learn how integrating Electronic Medical Records (EMRs) into Electronic Data Capture (EDC) systems can revolutionize data management in healthcare research.

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Explore the latest breakthroughs and advancements in cervical cancer clinical trials with this comprehensive overview.

Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Your trial, solved.

Latest Stories

Recruitment for Clinical Trials: A Comprehensive Guide to Finding Participants

Top Clinical Trial Recruitment Companies: Finding the Best Partners for Successful Trials

The Advantages of CTMS Systems for Clinical Trials

Exploring the Latest Treatment Options for IBS in 2023

The Benefits of Integrating EMRs into EDC Systems for Improved Data Management

Advancements in Cervical Cancer Clinical Trials: A Comprehensive Overview

Latest Clinical Trials for Hypothyroidism: A Comprehensive Overview

Advancements in Metabolic Syndrome Clinical Trials: A Comprehensive Review

Advancements in Myasthenia Gravis Clinical Trials: A Comprehensive Overview

Latest Advances in Neuropathic Pain Clinical Trials

Advancing Treatment-Resistant Depression: Exploring Promising Clinical Trials

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A Comprehensive Guide to Major Depressive Disorder Clinical Trials

Advancements in Autism Spectrum Disorder: Clinical Trials Unveiling Promising Results

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Advancements in Gout Clinical Trials: Promising Insights and Breakthroughs

Exploring Post-Traumatic Stress Disorder Clinical Trials: A Comprehensive Overview

Advancements in Amyotrophic Lateral Sclerosis Clinical Trials

Advancements in Spinal Cord Injury Clinical Trials: A Promising Outlook

The Latest Breakthroughs in Bipolar Disorder Clinical Trials

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A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Closing The Gender Gap In Clinical Trials With Digital Devices

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Bringing Your Cancer Diagnostics to Market: Strategies for Success

Medicine’s Blind Spot: How Clinical Trials Are Failing Women

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Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

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Solving the SaaS Trilemma in Clinical Trials

Mastering Clinical Trial Documentation: How to Write Study Objectives, Protocols, and Synopses

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Top Patient Recruitment Companies Transforming Clinical Trials in 2025

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AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

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Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

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