A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Meri Beckwith

Co-CEO

Top Patient Recruitment Companies for Clinical Trials in 2025

Explore the significance of patient recruitment companies and the vital role they play in enhancing efficiency in clinical research.

February 6, 2025

Michael Young

Co-CEO

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Discover the top patient recruitment companies revolutionizing clinical trials with innovative strategies and technology.

February 6, 2025

Your trial, solved.

Subscribe for more content

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Latest Stories

The Advantages and Obstacles of Streamlining Patient Management with Vial's Intuitive EDC Interface

Discover the benefits and challenges of optimizing patient management with Vial's user-friendly EDC interface.

November 29, 2023

A Comprehensive Guide to Differentiating Phase Ia and Phase Ib Clinical Trials: Decoding Dosages in Early Clinical Trials

Unravel the complexities of Phase Ia and Phase Ib clinical trials with our comprehensive guide.

November 29, 2023

The Importance of Women's Health Contract Research Organizations (CROs)

Discover the crucial role of Women's Health Contract Research Organizations in advancing medical research and improving healthcare for women.

February 12, 2024

The Growing Significance of Digital Biomarkers in Healthcare

Discover how digital biomarkers are revolutionizing healthcare and transforming the way we monitor and manage medical conditions.

November 29, 2023

The Role of CROs in Canada's Pharmaceutical Industry

Discover the pivotal role of Contract Research Organizations (CROs) in Canada's dynamic pharmaceutical industry with a focus on vial production.

November 29, 2023

The Essential Pillars of Cancer Treatment: A Comprehensive Guide

Discover the essential pillars of cancer treatment in this comprehensive guide.

November 29, 2023

Lindus Staff

Author

CRA vs CRC: Demystifying the Roles in Clinical Research

Unravel the intricate world of clinical research as we compare and contrast the roles of Clinical Research Associates (CRA) and Clinical Research Coordinators (CRC).

November 29, 2023

A Comprehensive Guide to Designing a Clinical Trial Protocol for Beginners

Discover the essential steps and considerations for designing a clinical trial protocol as a beginner.

November 29, 2023

Avoiding Common Recruitment Pitfalls in Clinical Trials: Expert Tips

Discover expert tips for avoiding common recruitment pitfalls in clinical trials.

November 29, 2023

Overcoming Global Start-up Challenges in Running Multi-Region Clinical Trials

Discover how to navigate the complex landscape of running multi-region clinical trials for your global start-up.

November 29, 2023

The Pros and Cons of SOC Therapies in Clinical Trials: A Comprehensive Guide

Uncover the advantages and drawbacks of SOC (Standard of Care) therapies in clinical trials with this comprehensive guide.

November 29, 2023

A Comprehensive Guide to Medical Device CRO Clinical Trials and Development Pipeline

Uncover the intricate world of medical device clinical trials and development pipeline in this comprehensive guide.

November 29, 2023

Common Infectious Diseases: A Comprehensive Guide

Discover the most prevalent infectious diseases and their symptoms, treatments, and prevention methods in this comprehensive guide.

February 9, 2024

Recruitment Strategies for Infectious Disease Clinical Trials

Looking to improve your recruitment strategies for infectious disease clinical trials? This article provides expert insights and innovative approaches to attract and retain participants, ultimately enhancing the success of your research initiatives.

February 9, 2024

Medical Devices for Respiratory Conditions: An Overview

Discover the latest advancements in medical devices designed to improve respiratory conditions.

February 9, 2024

The Revolutionary Advancements in Medical Devices

Discover the game-changing innovations in medical devices that are revolutionizing the healthcare industry.

February 8, 2024

The Key Factors Affecting Clinical Trial Costs and How to Ensure Budget Predictability

Discover the essential insights into clinical trial costs and how to maintain budget predictability.

November 29, 2023

The Role of CROs in Enhancing Clinical Trials for Digital Therapeutics

Discover how Contract Research Organizations (CROs) are revolutionizing clinical trials for digital therapeutics.

November 29, 2023

Meri Beckwith

Co-CEO

Everything You Need to Know About the mRNA-Based Combined Therapeutics Vaccine Platform

Discover the cutting-edge world of mRNA-based combined therapeutics vaccines in this comprehensive article.

November 29, 2023

The Importance of Diagnostic Clinical Trials: Advancing Medical Diagnosis

Explore the crucial role of diagnostic clinical trials in advancing medical diagnosis.

February 8, 2024

Your trial, solved.

Subscribe for more content

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

hello@lindushealth.com

Quick Links

Medical Device CRO

CNS and Neurology CRO

Resources

Your trial, solved.

Subscribe for more content

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Your trial, solved.

Latest Stories

The Advantages and Obstacles of Streamlining Patient Management with Vial's Intuitive EDC Interface

A Comprehensive Guide to Differentiating Phase Ia and Phase Ib Clinical Trials: Decoding Dosages in Early Clinical Trials

The Importance of Women's Health Contract Research Organizations (CROs)

The Growing Significance of Digital Biomarkers in Healthcare

The Role of CROs in Canada's Pharmaceutical Industry

The Essential Pillars of Cancer Treatment: A Comprehensive Guide

CRA vs CRC: Demystifying the Roles in Clinical Research

A Comprehensive Guide to Designing a Clinical Trial Protocol for Beginners

Avoiding Common Recruitment Pitfalls in Clinical Trials: Expert Tips

Overcoming Global Start-up Challenges in Running Multi-Region Clinical Trials

The Pros and Cons of SOC Therapies in Clinical Trials: A Comprehensive Guide

A Comprehensive Guide to Medical Device CRO Clinical Trials and Development Pipeline

Common Infectious Diseases: A Comprehensive Guide

Recruitment Strategies for Infectious Disease Clinical Trials

Medical Devices for Respiratory Conditions: An Overview

The Revolutionary Advancements in Medical Devices

The Key Factors Affecting Clinical Trial Costs and How to Ensure Budget Predictability

The Role of CROs in Enhancing Clinical Trials for Digital Therapeutics

Everything You Need to Know About the mRNA-Based Combined Therapeutics Vaccine Platform

The Importance of Diagnostic Clinical Trials: Advancing Medical Diagnosis

Your trial, solved.

Speak with an expert about your study.

Filter stories by therapeutic area

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Closing The Gender Gap In Clinical Trials With Digital Devices

The Patient Recruitment Myth: Why Finding Participants Isn’t Enough

In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

Bringing Your Cancer Diagnostics to Market: Strategies for Success

Medicine’s Blind Spot: How Clinical Trials Are Failing Women

How to Build a Go-to-Market Strategy for Your IVD

Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

GLP-1 Agents: Expanding Therapeutic Horizons Beyond Diabetes and Weight Management

5 Trends Shaping the Future of Medical Device Clinical Trials

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

Values Interviews at Lindus Health

Developing an Integrated Clinical Development, Go-to-Market, and Regulatory Strategy for Your Clinical Trial

Solving the SaaS Trilemma in Clinical Trials

Mastering Clinical Trial Documentation: How to Write Study Objectives, Protocols, and Synopses

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Top Patient Recruitment Companies Transforming Clinical Trials in 2025

Making a CRO Shortlist: Finding the Right Partner for Your Study

The Power of AI in Respiratory Clinical Trials

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

AI for Clinical Trial Recruitment: Revolutionizing Patient Enrollment Strategies

Optimizing CNS Research with Adaptive Trial Designs

DCT Solutions for Dermatology

The FDA’s Draft Guidance on Using Data from AI to Drive Regulatory Decisions

Real-Time Monitoring in Clinical Trials: Enhancing Accuracy and Efficiency

Enhancing Safety Monitoring in Clinical Trials

Continuous Monitoring in Clinical Trials: Enhancing Safety and Efficacy

Top 5 CROs of 2025: Leading the Charge in Clinical Innovation

Top Features to Look for in a Clinical Data Management System

Effective Strategies for Clinical Research Recruitment Success

Understanding the Key Drug Development Stages: A Comprehensive Guide

What is an IDE Trial?

Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

Phases of Pharmaceutical Development: A Comprehensive Guide

Choosing the Best EDC Systems for Clinical Trials

Understanding Early Phase Clinical Trials: A Comprehensive Guide

What Is a CTMS?

What Is Good Clinical Practice in Research?

Top Electronic Data Capture Systems Examples for Streamlined Data Management

Phase IIa Trials: Key Insights and Implications in Clinical Trials