A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

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Latest stories

Meri Beckwith

Co-CEO

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

Explore how AI is transforming clinical trials with innovative study designs that enhance efficiency and accuracy.

January 22, 2025

Michael Young

Co-CEO

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

Explore how AI protocol design is transforming clinical trials, enhancing efficiency, accuracy, and innovation in research methodologies.

January 22, 2025

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Unique Considerations for Designing Cosmetics Clinical Trials

Explore the essential elements of designing clinical trials for cosmetics, from ethical considerations to regulatory requirements.

May 14, 2024

The Ultimate Guide to Choosing a Consumer Health CRO

Discover the essential factors to consider when selecting a Consumer Health Contract Research Organization with our comprehensive guide.

Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

Your trial, solved.

Latest Stories

Unique Considerations for Designing Cosmetics Clinical Trials

The Ultimate Guide to Choosing a Consumer Health CRO

Cold and Flu CROs: Everything You Need to Know

The Importance of Cold and Flu Products CROs

The Ultimate Guide to Dietary Supplement CROs

The Ultimate Guide to Choosing a Cosmetic CRO

Understanding OTC Weight Loss Supplements CROs

The Importance of Eye Care CROs

The Role of Pain Medications CROs

The Ultimate Guide to Weight Loss Supplement CROs

FDA’s Final Rule on LDTs and IVDs: Key Takeaways and Possible Implications for Diagnostics Developers

The Benefits of Using an OTC Medications Contract Research Organization

The Ultimate Guide to Hair Care Contract Research Organizations

Choosing an OTC CRO

The Importance of Oral Health Products CROs

The Benefits of Working with a Nutrition CRO

The Ultimate Guide to Nutrition Products CROs

POC Oncology Diagnostics: Advantages and Considerations for Development

Clinical trials are still taking too long to run – here’s how AI can help

Breakthrough Heart Failure Treatment: Unveiling Inpefa, the FDA-Approved Drug

Your trial, solved.

Speak with an expert about your study.

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A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Closing The Gender Gap In Clinical Trials With Digital Devices

The Patient Recruitment Myth: Why Finding Participants Isn’t Enough

In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

Bringing Your Cancer Diagnostics to Market: Strategies for Success

Medicine’s Blind Spot: How Clinical Trials Are Failing Women

How to Build a Go-to-Market Strategy for Your IVD

Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

GLP-1 Agents: Expanding Therapeutic Horizons Beyond Diabetes and Weight Management

5 Trends Shaping the Future of Medical Device Clinical Trials

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

Values Interviews at Lindus Health

Developing an Integrated Clinical Development, Go-to-Market, and Regulatory Strategy for Your Clinical Trial

Solving the SaaS Trilemma in Clinical Trials

Mastering Clinical Trial Documentation: How to Write Study Objectives, Protocols, and Synopses

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Top Patient Recruitment Companies Transforming Clinical Trials in 2025

Making a CRO Shortlist: Finding the Right Partner for Your Study

The Power of AI in Respiratory Clinical Trials

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

AI for Clinical Trial Recruitment: Revolutionizing Patient Enrollment Strategies

Optimizing CNS Research with Adaptive Trial Designs

DCT Solutions for Dermatology

The FDA’s Draft Guidance on Using Data from AI to Drive Regulatory Decisions

Real-Time Monitoring in Clinical Trials: Enhancing Accuracy and Efficiency

Enhancing Safety Monitoring in Clinical Trials

Continuous Monitoring in Clinical Trials: Enhancing Safety and Efficacy

Top 5 CROs of 2025: Leading the Charge in Clinical Innovation

Top Features to Look for in a Clinical Data Management System

Effective Strategies for Clinical Research Recruitment Success

Understanding the Key Drug Development Stages: A Comprehensive Guide

What is an IDE Trial?

Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

Phases of Pharmaceutical Development: A Comprehensive Guide

Choosing the Best EDC Systems for Clinical Trials

Understanding Early Phase Clinical Trials: A Comprehensive Guide

What Is a CTMS?

What Is Good Clinical Practice in Research?

Top Electronic Data Capture Systems Examples for Streamlined Data Management

Phase IIa Trials: Key Insights and Implications in Clinical Trials