A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Zara Liew

Director of Business Development

In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Deciding which trial activities to manage internally and when to engage a diagnostics-focused CRO can significantly impact timelines, data quality, and ultimately, market success.

August 11, 2025

Ariana Duverge

Trial Lead in Clinical Operations

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

In oncology diagnostics, selecting between biobank specimens and prospective clinical trials for assay validation is not merely a methodological choice—it’s a strategic imperative.

August 7, 2025

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Lindus Staff

Author

What is eConsent in Clinical Trials?

Discover the ins and outs of eConsent in clinical trials in this informative article.

January 4, 2024

The Role of CTMS in Clinical Trials: Streamlining Processes and Enhancing Efficiency

Discover how CTMS (Clinical Trial Management System) is revolutionizing the clinical trial process, streamlining operations, and boosting efficiency.

January 3, 2024

Designing a Master Protocol: Enhancing Efficiency and Agility in Clinical Research

Learn how to revolutionize clinical research with a master protocol.

November 29, 2023

Advancements in Cardiovascular Drug Development: Exploring the Polypill Revolution

Explore the groundbreaking advancements in cardiovascular drug development with the revolutionary Polypill.

November 29, 2023

The Growing Significance of Fixed-Fee Pricing in Global Clinical Trials

Discover the increasing importance of fixed-fee pricing in global clinical trials and how it's revolutionizing the industry.

November 29, 2023

The Essential Guide to Clinical Site Services

Discover the comprehensive and essential guide to clinical site services, covering everything from patient recruitment and retention to regulatory compliance.

January 3, 2024

A Comprehensive Clinical Study Plan: Key Steps and Considerations

Learn how to create a comprehensive clinical study plan with this detailed article.

January 3, 2024

The Art of Clinical Trial Protocol Writing

Learn the essential steps and best practices for crafting a thorough and effective clinical trial protocol with our comprehensive guide.

January 3, 2024

A Comprehensive Guide to Understanding Cancer Variability and Stages

Discover the complexities of cancer variability and stages in this comprehensive guide.

November 29, 2023

Advancements in Ophthalmic Disease Drug Development: Tracing the Evolution of Ophthalmology

Explore the exciting evolution of ophthalmology and the latest advancements in drug development for treating ophthalmic diseases.

November 29, 2023

Unlocking the Potential: The Rising Stars of Small CRO Agencies

Discover the hidden gems in the world of small CRO agencies! Uncover the rising stars and their potential to revolutionize the industry.

November 29, 2023

Lindus Staff

Author

Mastering Site Selection for Clinical Trials

Discover the essential factors to consider when selecting sites for clinical trials in our blog.

January 3, 2024

The Comprehensive Guide to the Clinical Study Startup Process

Unlock the secrets of the clinical study startup process with our comprehensive guide.

January 3, 2024

Lindus Staff

Author

The Impact of Social Media on Clinical Trial Recruitment

Discover how social media is revolutionizing the way clinical trials recruit participants.

January 3, 2024

Top Biotech Companies Shaping the Industry - A Comprehensive Guide

Discover the leading biotech companies revolutionizing the industry.

November 29, 2023

The Significance of Ethical Considerations in Drug Discovery Research

Explore the crucial role of ethical considerations in drug discovery research and their impact on scientific integrity and public trust.

November 29, 2023

Effective Strategies for Patient Recruitment in Clinical Trials in 2023

Discover the latest and most effective strategies for patient recruitment in clinical trials in 2023.

November 29, 2023

Effective Strategies for Clinical Trial Subject Recruitment

Learn effective strategies for recruiting subjects for clinical trials and ensure the success of your research.

January 3, 2024

Lindus Staff

Author

What Is a Clinical Research Organization?

Discover the ins and outs of clinical research organizations with this comprehensive guide.

January 3, 2024

Implementing Effective Clinical Trial Recruitment Strategies

Discover proven and comprehensive strategies for successful clinical trial recruitment.

January 3, 2024

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Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

Your trial, solved.

Latest Stories

What is eConsent in Clinical Trials?

The Role of CTMS in Clinical Trials: Streamlining Processes and Enhancing Efficiency

Designing a Master Protocol: Enhancing Efficiency and Agility in Clinical Research

Advancements in Cardiovascular Drug Development: Exploring the Polypill Revolution

The Growing Significance of Fixed-Fee Pricing in Global Clinical Trials

The Essential Guide to Clinical Site Services

A Comprehensive Clinical Study Plan: Key Steps and Considerations

The Art of Clinical Trial Protocol Writing

A Comprehensive Guide to Understanding Cancer Variability and Stages

Advancements in Ophthalmic Disease Drug Development: Tracing the Evolution of Ophthalmology

Unlocking the Potential: The Rising Stars of Small CRO Agencies

Mastering Site Selection for Clinical Trials

The Comprehensive Guide to the Clinical Study Startup Process

The Impact of Social Media on Clinical Trial Recruitment

Top Biotech Companies Shaping the Industry - A Comprehensive Guide

The Significance of Ethical Considerations in Drug Discovery Research

Effective Strategies for Patient Recruitment in Clinical Trials in 2023

Effective Strategies for Clinical Trial Subject Recruitment

What Is a Clinical Research Organization?

Implementing Effective Clinical Trial Recruitment Strategies

Your trial, solved.

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A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Closing The Gender Gap In Clinical Trials With Digital Devices

The Patient Recruitment Myth: Why Finding Participants Isn’t Enough

In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

Bringing Your Cancer Diagnostics to Market: Strategies for Success

Medicine’s Blind Spot: How Clinical Trials Are Failing Women

How to Build a Go-to-Market Strategy for Your IVD

Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

GLP-1 Agents: Expanding Therapeutic Horizons Beyond Diabetes and Weight Management

5 Trends Shaping the Future of Medical Device Clinical Trials

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

Values Interviews at Lindus Health

Developing an Integrated Clinical Development, Go-to-Market, and Regulatory Strategy for Your Clinical Trial

Solving the SaaS Trilemma in Clinical Trials

Mastering Clinical Trial Documentation: How to Write Study Objectives, Protocols, and Synopses

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Top Patient Recruitment Companies Transforming Clinical Trials in 2025

Making a CRO Shortlist: Finding the Right Partner for Your Study

The Power of AI in Respiratory Clinical Trials

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

AI for Clinical Trial Recruitment: Revolutionizing Patient Enrollment Strategies

Optimizing CNS Research with Adaptive Trial Designs

DCT Solutions for Dermatology

The FDA’s Draft Guidance on Using Data from AI to Drive Regulatory Decisions

Real-Time Monitoring in Clinical Trials: Enhancing Accuracy and Efficiency

Enhancing Safety Monitoring in Clinical Trials

Continuous Monitoring in Clinical Trials: Enhancing Safety and Efficacy

Top 5 CROs of 2025: Leading the Charge in Clinical Innovation

Top Features to Look for in a Clinical Data Management System

Effective Strategies for Clinical Research Recruitment Success

Understanding the Key Drug Development Stages: A Comprehensive Guide

What is an IDE Trial?

Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

Phases of Pharmaceutical Development: A Comprehensive Guide

Choosing the Best EDC Systems for Clinical Trials

Understanding Early Phase Clinical Trials: A Comprehensive Guide

What Is a CTMS?

What Is Good Clinical Practice in Research?

Top Electronic Data Capture Systems Examples for Streamlined Data Management

Phase IIa Trials: Key Insights and Implications in Clinical Trials