A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Lindus Staff

Author

5 Trends Shaping the Future of Medical Device Clinical Trials

Discover strategies and considerations that ahead-of-the-curve medical device research teams are using in their clinical trials.

June 6, 2025

Meri Beckwith

Co-CEO

What Is Good Clinical Practice?

Good clinical practice (GCP) is a set of ethical and scientific quality standards for the design, conduct, recording, and reporting of clinical trials involving human subjects. GCP ensures that the rights, safety, and well-being of trial participants are protected and that the data generated from the trials are credible and reliable.

September 2, 2024

Your trial, solved.

Subscribe for more content

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Latest Stories

The Top GLP-1 CROs: Unveiling the Leading Contract Research Organizations for GLP-1 therapies

Discover the top GLP-1 CROs and gain valuable insights into the leading Contract Research Organizations specializing in GLP-1 research.

February 14, 2024

The Top Cardiovascular CROs: A Comprehensive Ranking of Cardiovascular Contract Research Organizations

Discover the top cardiovascular Contract Research Organizations (CROs) through a comprehensive ranking.

February 14, 2024

The Importance of CDISC in Clinical Research: A Comprehensive Guide

Discover the pivotal role of CDISC in revolutionizing clinical research with this comprehensive guide.

November 29, 2023

The Evolving CRO Landscape: A Comprehensive Guide for 2023

Explore the ever-changing world of Conversion Rate Optimization (CRO) with our comprehensive guide for 2023.

November 29, 2023

Top Gastroenterology CROs: Unveiling the Leading Gastroenterology Clinical Research Organizations

Discover the top gastroenterology CROs leading the way in clinical research.

February 14, 2024

Lindus Staff

Author

Top Women's Health CROs: Empowering Research and Advancing Women's Health

Discover the top women's health CROs that are revolutionizing research and driving advancements in women's well-being.

February 14, 2024

The Top Respiratory CROs: A Comprehensive Ranking

Discover the leading respiratory CROs with our comprehensive ranking! From cutting-edge research to innovative clinical trials, find out which companies are at the forefront of advancing respiratory healthcare.

February 14, 2024

A Comprehensive Guide to Leqembi: The Latest Breakthrough in Alzheimer's Disease Therapy

Discover the latest breakthrough in Alzheimer's disease therapy with our comprehensive guide to Leqembi.

November 29, 2023

The Fascinating Journey of FDA-Approved Medications: Safeguarding Patient Well-being

Explore the captivating odyssey of FDA-approved medications and their pivotal role in protecting patient well-being.

November 29, 2023

Navigating the Clinical Trial Regulatory Process in Japan: A Comprehensive Guide

Discover the ins and outs of navigating the clinical trial regulatory process in Japan with this comprehensive guide.

November 29, 2023

Top Registry Study CROs: Unveiling the Leading Players in Registry Clinical Research Organizations

Discover the top registry study CROs and unveil the leading players in clinical research organizations.

February 14, 2024

The Top Consumer Health CROs: A Comprehensive Ranking

Discover the leading Consumer Health CROs with our comprehensive ranking.

February 14, 2024

Lindus Staff

Author

The Impact of CNS Stimulants: Exploring Their Effects and Uses

Discover the profound impact of CNS stimulants and delve into their effects and diverse uses in this comprehensive article.

February 5, 2024

A Comprehensive Guide to the FDA Modernization Act 2.0 of 2022

Discover everything you need to know about the FDA Modernization Act 2.0 of 2022 in this comprehensive guide.

November 29, 2023

A Guide to Getting Your Rare Disease and Cellular & Gene Therapies Approved

Discover the essential steps and insider tips for navigating the complex process of getting rare disease and cellular & gene therapies approved.

November 29, 2023

The Revolutionary Impact of Peptide Drugs in Modern Medicine

Discover how peptide drugs are revolutionizing modern medicine and changing the landscape of healthcare.

November 29, 2023

Michael Young

Co-CEO

The Revolutionary Breakthrough: Unveiling the Secrets of Mounjaro in Diabetes Treatment

Discover the groundbreaking insights into Mounjaro, a revolutionary approach to diabetes treatment.

November 29, 2023

Advancing Lung Cancer Treatment: Overcoming Hurdles with ADCs

Discover how cutting-edge antibody-drug conjugates (ADCs) are revolutionizing lung cancer treatment by overcoming hurdles and improving patient outcomes.

November 29, 2023

Revolutionizing Drug Costs: Harnessing the Power of AI

Discover how AI is transforming the landscape of drug costs and revolutionizing the pharmaceutical industry.

November 29, 2023

Innovations in Neurology: Exploring Breakthroughs in Alzheimer's Disease Treatment

Explore the latest breakthroughs in Alzheimer's disease treatment and the innovative advancements in neurology that are offering hope for patients and their families.

November 29, 2023

Your trial, solved.

Subscribe for more content

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

hello@lindushealth.com

Quick Links

Medical Device CRO

CNS and Neurology CRO

Resources

Your trial, solved.

Subscribe for more content

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

5 Trends Shaping the Future of Medical Device Clinical Trials

What Is Good Clinical Practice?

Your trial, solved.

Latest Stories

The Top GLP-1 CROs: Unveiling the Leading Contract Research Organizations for GLP-1 therapies

The Top Cardiovascular CROs: A Comprehensive Ranking of Cardiovascular Contract Research Organizations

The Importance of CDISC in Clinical Research: A Comprehensive Guide

The Evolving CRO Landscape: A Comprehensive Guide for 2023

Top Gastroenterology CROs: Unveiling the Leading Gastroenterology Clinical Research Organizations

Top Women's Health CROs: Empowering Research and Advancing Women's Health

The Top Respiratory CROs: A Comprehensive Ranking

A Comprehensive Guide to Leqembi: The Latest Breakthrough in Alzheimer's Disease Therapy

The Fascinating Journey of FDA-Approved Medications: Safeguarding Patient Well-being

Navigating the Clinical Trial Regulatory Process in Japan: A Comprehensive Guide

Top Registry Study CROs: Unveiling the Leading Players in Registry Clinical Research Organizations

The Top Consumer Health CROs: A Comprehensive Ranking

The Impact of CNS Stimulants: Exploring Their Effects and Uses

A Comprehensive Guide to the FDA Modernization Act 2.0 of 2022

A Guide to Getting Your Rare Disease and Cellular & Gene Therapies Approved

The Revolutionary Impact of Peptide Drugs in Modern Medicine

The Revolutionary Breakthrough: Unveiling the Secrets of Mounjaro in Diabetes Treatment

Advancing Lung Cancer Treatment: Overcoming Hurdles with ADCs

Revolutionizing Drug Costs: Harnessing the Power of AI

Innovations in Neurology: Exploring Breakthroughs in Alzheimer's Disease Treatment

Your trial, solved.

Speak with an expert about your study.

Filter stories by therapeutic area

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Closing The Gender Gap In Clinical Trials With Digital Devices

The Patient Recruitment Myth: Why Finding Participants Isn’t Enough

In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

Bringing Your Cancer Diagnostics to Market: Strategies for Success

Medicine’s Blind Spot: How Clinical Trials Are Failing Women

How to Build a Go-to-Market Strategy for Your IVD

Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

GLP-1 Agents: Expanding Therapeutic Horizons Beyond Diabetes and Weight Management

5 Trends Shaping the Future of Medical Device Clinical Trials

Why Strategic Integration is an Absolute MUST for Your Medical Device Research

Values Interviews at Lindus Health

Developing an Integrated Clinical Development, Go-to-Market, and Regulatory Strategy for Your Clinical Trial

Solving the SaaS Trilemma in Clinical Trials

Mastering Clinical Trial Documentation: How to Write Study Objectives, Protocols, and Synopses

Top Patient Recruitment Companies for Clinical Trials in 2025

Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Top Patient Recruitment Companies Transforming Clinical Trials in 2025

Making a CRO Shortlist: Finding the Right Partner for Your Study

The Power of AI in Respiratory Clinical Trials

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

AI for Clinical Trial Recruitment: Revolutionizing Patient Enrollment Strategies

Optimizing CNS Research with Adaptive Trial Designs

DCT Solutions for Dermatology

The FDA’s Draft Guidance on Using Data from AI to Drive Regulatory Decisions

Real-Time Monitoring in Clinical Trials: Enhancing Accuracy and Efficiency

Enhancing Safety Monitoring in Clinical Trials

Continuous Monitoring in Clinical Trials: Enhancing Safety and Efficacy

Top 5 CROs of 2025: Leading the Charge in Clinical Innovation

Top Features to Look for in a Clinical Data Management System

Effective Strategies for Clinical Research Recruitment Success

Understanding the Key Drug Development Stages: A Comprehensive Guide

What is an IDE Trial?

Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

Phases of Pharmaceutical Development: A Comprehensive Guide

Choosing the Best EDC Systems for Clinical Trials

Understanding Early Phase Clinical Trials: A Comprehensive Guide

What Is a CTMS?

What Is Good Clinical Practice in Research?

Top Electronic Data Capture Systems Examples for Streamlined Data Management

Phase IIa Trials: Key Insights and Implications in Clinical Trials