A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Lindus Staff

Author

5 Trends Shaping the Future of Medical Device Clinical Trials

Discover strategies and considerations that ahead-of-the-curve medical device research teams are using in their clinical trials.

June 6, 2025

Meri Beckwith

Co-CEO

What Is Good Clinical Practice?

Good clinical practice (GCP) is a set of ethical and scientific quality standards for the design, conduct, recording, and reporting of clinical trials involving human subjects. GCP ensures that the rights, safety, and well-being of trial participants are protected and that the data generated from the trials are credible and reliable.

September 2, 2024

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Top Biotech Experts Shaping the Medical Field: A Twitter Must-Follow List

Discover the top biotech experts who are revolutionizing the medical field and stay updated with the latest advancements by following them on Twitter.

November 29, 2023

Latest Breakthroughs in Clinical Trials for Duchenne Muscular Dystrophy: Tackling High Attrition Rates

Discover the latest breakthroughs in clinical trials for Duchenne Muscular Dystrophy and how researchers are tackling the high attrition rates.

November 29, 2023

Overcoming Challenges in Chronic Myeloid Leukemia Clinical Trials: Streamlining Project Management for Maximum Efficiency

Discover how to navigate the complexities of chronic myeloid leukemia clinical trials with this insightful article.

November 29, 2023

Lindus Staff

Author

The Impact of Telemedicine on Clinical Trials

Explore the transformative influence of telemedicine on the landscape of clinical trials in this comprehensive analysis.

January 10, 2024

Clinical Trial Patient Recruitment: An Overview

Learn how to effectively recruit patients for clinical trials in this overview.

January 10, 2024

Electronic Data Capture (EDC) Software for Clinical Trials

Discover the power of electronic data capture software for clinical trials with our comprehensive guide.

January 10, 2024

Advancing Cardiology Treatments: Top CROs in the Field

Discover the top contract research organizations (CROs) leading the way in advancing cardiology treatments.

November 29, 2023

The Future of Tech-Enabled Remote Monitoring in Clinical Research

Explore the cutting-edge advancements in tech-enabled remote monitoring and its impact on clinical research with Vial.

November 29, 2023

The Science Behind Structure-Based Drug Discovery: Unveiling the Process

Uncover the fascinating world of structure-based drug discovery and delve into the intricate process that drives the development of life-saving medications.

November 29, 2023

A Comprehensive Guide to CDISC SDTM: Everything You Need to Know

Discover everything you need to know about CDISC SDTM with this comprehensive guide.

January 10, 2024

Understanding the Significance of CROs in Clinical Trials

Uncover the essential role of Contract Research Organizations (CROs) in driving successful clinical trials.

January 10, 2024

What Is a Principal Investigator?

Discover the essential role of a principal investigator in research projects and clinical trials.

January 10, 2024

The Power of AI: Revolutionizing Drug Discovery and Target Selection

Discover how artificial intelligence is transforming the landscape of drug discovery and target selection.

November 29, 2023

The Impact of GPT-4 in Advancing Drug Discovery: Unveiling Hidden Knowledge and Identifying Compounds

Discover how GPT-4 is revolutionizing drug discovery by uncovering hidden knowledge and identifying potential compounds.

November 29, 2023

The Impact CROs Have in Clinical Research

Discover how Contract Research Organizations (CROs) are revolutionizing the landscape of clinical research and driving innovation in the pharmaceutical industry.

January 10, 2024