A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Lindus Staff

Author

Effective Clinical Trial Budgeting and Project Management

Explore the essential elements of clinical trial budgeting and project management with our comprehensive guide.

January 3, 2024

Lindus Staff

Author

AI in Clinical Research: A Comprehensive Guide

Discover the transformative influence of Artificial Intelligence (AI) in clinical research in this comprehensive guide.

November 29, 2023

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A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

Effective Clinical Trial Budgeting and Project Management

AI in Clinical Research: A Comprehensive Guide

Your trial, solved.

Latest Stories

The Role of RWE in Clinical Trials

The Latest Prebiotics Clinical Trials: What You Need to Know

The Importance of OTC Clinical Trials in Modern Medicine

Clinical Trials of OTC Weight Loss Supplements: What You Need to Know

The Latest Probiotics Clinical Trials: What You Need to Know

Exploring the Latest Pain Medications Clinical Trials

Understanding the Clinical Trial Phases for Medical Devices

Medical Device vs Drug Clinical Trials: A Comparative Analysis

The Importance of Medical Devices Clinical Trials

The Importance of Medical Device Clinical Trial Adverse Event Reporting

How Long Do Clinical Trials Take for Medical Devices?

Understanding the Phases of Medical Device Clinical Trials

The Cost of Clinical Trials for Medical Devices: A Comprehensive Guide

Understanding Medical Device Clinical Trial Phases: From Concept to Post-Market Success

Clinical Trials for Medical Devices in Europe: A Comprehensive Guide

The Role of OTC Medications in Clinical Trials

The Importance of Clinical Trials for Medical Devices

The Top Medical Devices CRO Companies: A Comprehensive Guide

The Growing Medical Device CRO Market: Trends and Opportunities

Tailoring Study Designs for Effective and Patient-Centric Consumer Health Research

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A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

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Medicine’s Blind Spot: How Clinical Trials Are Failing Women

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Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

GLP-1 Agents: Expanding Therapeutic Horizons Beyond Diabetes and Weight Management

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The Power of AI in Respiratory Clinical Trials

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

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Optimizing CNS Research with Adaptive Trial Designs

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The FDA’s Draft Guidance on Using Data from AI to Drive Regulatory Decisions

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Continuous Monitoring in Clinical Trials: Enhancing Safety and Efficacy

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Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

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Phase IIa Trials: Key Insights and Implications in Clinical Trials