A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

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Emma Ogburn, PhD

VP of Clinical Operations

Your Guide to Clinical Operations

Discover the comprehensive Essential Guide to Clinical Operations, packed with essential insights and practical strategies for optimizing healthcare delivery, improving patient outcomes, and streamlining operational processes.

December 26, 2023

Lindus Staff

Author

Mastering Clinical Trial Documentation: How to Write Study Objectives, Protocols, and Synopses

In this blog, we dive into the art of crafting impeccable study objectives, detailed protocols, and concise synopses—each a crucial building block for high-quality research.

February 10, 2025

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The Ultimate Guide to Rosacea Treatments: Prevalence and Latest Options (2022)

Discover the latest and most effective treatments for rosacea in 2022 with our comprehensive guide.

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The Benefits of Initiating the CRO Evaluation and Selection Process

Discover the advantages of kickstarting the CRO evaluation and selection process.

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Top HEOR CROs: Unveiling the Leading Contract Research Organizations in Health Economics and Outcomes Research

Discover the top HEOR CROs in the industry and unlock the leading contract research organizations specializing in Health Economics and Outcomes Research.

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7 Strategies to Streamline Clinical Trial Site Start-up and Boost Efficiency

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The Importance of Understanding CRO Clients for Successful Sponsorship

Understanding the needs and expectations of CRO clients is crucial for securing successful sponsorship deals.

November 29, 2023

The Essential Technology Tools for Streamlining Participant Recruitment in Clinical Trials

Discover the must-have technology tools for optimizing participant recruitment in clinical trials.

November 29, 2023

Dr. Luke Twelves

VP of Medical

Understanding Metabolic Conditions: Causes, Symptoms, and Treatment

Discover the underlying causes, common symptoms, and effective treatment options for metabolic conditions in this comprehensive article.

February 14, 2024

Michael Young

Co-CEO

Advancements in Diabetes Clinical Trials: A Comprehensive Overview

Explore the latest advancements in diabetes clinical trials in this comprehensive overview.

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The Ultimate Guide to Choosing a Metabolic CRO

Discover the essential tips and strategies for selecting the perfect Metabolic CRO with our comprehensive guide.

February 14, 2024

A Comprehensive Guide to CROS and BiCROS Hearing Aids: Clinical Research Explained

Discover the latest clinical research and comprehensive information on CROS and BiCROS hearing aids in this in-depth guide.

November 29, 2023

The Ultimate Guide to Understanding Full-Service CROs

Unlock the secrets of full-service CROs with our comprehensive guide.

November 29, 2023

A Comprehensive Guide to Understanding Corrected Visual Acuity (BCVA)

Discover everything you need to know about Corrected Visual Acuity (BCVA) in this comprehensive guide.

November 29, 2023

Shawn Malloy

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Digital Therapeutics in 2024: Innovations, Market Expansion, Challenges, and Healthcare Transformation

See here Lindus Health's predictions for the future of the DTx industry.

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The Role of Site Management Organizations (SMOs) in Clinical Trials Explained

Discover the essential role of Site Management Organizations (SMOs) in clinical trials and gain insights into how these organizations streamline the research process, enhance patient recruitment, and ensure compliance with regulatory standards.

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