A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Dr. Luke Twelves

VP of Medical

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

In this Q&A, Dr. Luke Twelves shares real-world lessons on what truly drives patient recruitment, enrollment and retention in clinical trials — from EHR-based outreach to patient-centered trial design.

October 7, 2025

Meri Beckwith

Co-CEO

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

We're excited to launch Off Protocol, a podcast that challenges the status quo of clinical trials and explores the realities of clinical research.

September 30, 2025

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Latest Stories

The Key Factors to Consider When Selecting Gene Therapy CRO Research Services

Discover the essential elements to keep in mind when choosing gene therapy CRO research services.

Your library for CRO & clinical trials

A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Why Clinical Evidence Matters In Fertility Tech – And Beyond

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Latest stories

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Your trial, solved.

Latest Stories

The Key Factors to Consider When Selecting Gene Therapy CRO Research Services

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Understanding the Role of RET Inhibitors in Modern Cancer Treatment

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A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands

Running RWE Studies on OTC and Self-Care Products: Scaling Evidence to Strengthen Claims with Consumer Data

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

Closing The Gender Gap In Clinical Trials With Digital Devices

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In-House vs CRO: Choosing the Right Trial Management Strategy for Diagnostics

Building Evidence in Oncology Diagnostics: Strategic Use of Biobanks and Clinical Trials

Bringing Your Cancer Diagnostics to Market: Strategies for Success

Medicine’s Blind Spot: How Clinical Trials Are Failing Women

How to Build a Go-to-Market Strategy for Your IVD

Medical Device Marketing EU vs US: Why Your Launch Strategy Needs a Continental Divide

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Values Interviews at Lindus Health

Developing an Integrated Clinical Development, Go-to-Market, and Regulatory Strategy for Your Clinical Trial

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Top Patient Recruitment Companies: Leading the Way in Clinical Trial Success

Top Patient Recruitment Companies Transforming Clinical Trials in 2025

Making a CRO Shortlist: Finding the Right Partner for Your Study

The Power of AI in Respiratory Clinical Trials

AI Study Design in Clinical Trials: Revolutionizing Research Methodologies

AI Protocol Design in Clinical Trials: Revolutionizing Research Methodologies

AI for Clinical Trial Recruitment: Revolutionizing Patient Enrollment Strategies

Optimizing CNS Research with Adaptive Trial Designs

DCT Solutions for Dermatology

The FDA’s Draft Guidance on Using Data from AI to Drive Regulatory Decisions

Real-Time Monitoring in Clinical Trials: Enhancing Accuracy and Efficiency

Enhancing Safety Monitoring in Clinical Trials

Continuous Monitoring in Clinical Trials: Enhancing Safety and Efficacy

Top 5 CROs of 2025: Leading the Charge in Clinical Innovation

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Effective Strategies for Clinical Research Recruitment Success

Understanding the Key Drug Development Stages: A Comprehensive Guide

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Early Phase Research: An Overview of Phase 1 and Phase 2 Clinical Trials

Phases of Pharmaceutical Development: A Comprehensive Guide

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Understanding Early Phase Clinical Trials: A Comprehensive Guide

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Phase IIa Trials: Key Insights and Implications in Clinical Trials