A New Model for OTC Cold & Flu Trials: How to Run Studies at Scale with Narrow Symptom Windows

Every winter, millions reach for cold and flu products, yet few appreciate the clinical rigor behind those claims of “faster relief” or “reduced cough duration.” Running studies to substantiate these types of claims can be challenging.Unlike chronic or preventive conditions, cold and flu symptoms appear suddenly, usually resolve quickly and vary widely across individuals and seasons.

Erin Scholz

Senior Trial Manager

Dr. Michelle Griffin

Expert Advisor

Women's Health

Why Clinical Evidence Matters In Fertility Tech – And Beyond

The digital transformation of the fertility space has brought us everything from period tracking apps to FDA-cleared digital contraceptives. Yet these tools are often grouped together under broad categories that obscure critical differences in their purpose and effectiveness.

Clinically Proven, Commercially Trusted: Rethinking Validation for OTC Brands

Consumer health is a $6.3 trillion mainstream market with consumers prioritizing solutions that help them feel and look better and live longer. Yet in this crowded, fast-moving space, one principle stands above all others: trust is the foundation of strong consumer health brands.

Designing Ovarian Cancer Diagnostics: Navigating Hormonal, Cultural, and Clinical Barriers to Early Detection

Ovarian cancer remains one of the most lethal gynecological cancers, largely because diagnosis often comes too late. Around 70% of cases are detected at an advanced stage, with approximately 300,000 new cases each year.

August 27, 2025

Mins

Latest stories

Dr. Luke Twelves

VP of Medical

What Really Drives Recruitment, Enrollment, And Retention — According To A PI

In this Q&A, Dr. Luke Twelves shares real-world lessons on what truly drives patient recruitment, enrollment and retention in clinical trials — from EHR-based outreach to patient-centered trial design.

October 7, 2025

Meri Beckwith

Co-CEO

Introducing Off Protocol: Lindus Health’s New Clinical Trials Podcast

We're excited to launch Off Protocol, a podcast that challenges the status quo of clinical trials and explores the realities of clinical research.

September 30, 2025

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Latest Stories

Understanding AAV-Based Therapies: Revolutionizing Gene Therapy

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Dr. Luke Twelves

VP of Medical

Unlocking the Potential of Personalized Medicine: Revolutionizing Drug Effectiveness

Discover how personalized medicine is transforming the effectiveness of drug treatments.

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The Importance of Endpoint Adjudication Committees (EACs) in Clinical Trials

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The Impact of Machine Learning Algorithms on Drug Design

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Unveiling the Connection Between Protein Kinase C and Cancer: A Guide to Targeted Therapy

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A Comprehensive Guide to Understanding Biotechnology

Unlock the secrets of biotechnology with our comprehensive guide! From gene editing to sustainable agriculture, this article covers everything you need to know about this fascinating field.

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The Impact of Immunomodulatory Therapies on the Immune System in nAMD

Discover the fascinating world of immunomodulatory therapies and their impact on the immune system in nAMD.

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Top Trends: The Future of Biotech and Clinical Research in 2024

Explore the latest advancements and top trends shaping the future of biotech and clinical research in 2024.

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Understanding HER2 Inhibitors: A Comprehensive Guide to Their Evolution

Discover the evolution of HER2 inhibitors in this comprehensive guide, exploring their impact on cancer treatment and the latest advancements in targeted therapy.

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The Future of Drug Development: Harnessing the Power of AI

Discover how the future of drug development is being transformed by the revolutionary potential of AI.

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The Role of Companion Diagnostics (CDx) in Advancing Clinical Research: A Comprehensive Guide

Discover the impact of Companion Diagnostics (CDx) on clinical research in this comprehensive guide.

November 29, 2023

Accelerate Diagnostics Clinical Trials

Diagnostic trials are vital to evaluate the efficacy and safety of new diagnostic methods. The faster these trials are conducted, the quicker patients can benefit from new diagnostic tools. Accelerating these trials is not just about speed, but also about maintaining the highest levels of accuracy and reliability.

October 20, 2023