Off Protocol: How Clinical Evidence Builds Strong Consumer Health Brands
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What makes a consumer health brand truly trusted? In a crowded market, it’s not just good marketing — it’s good science. In this episode, host Meri Beckwith sits down with Malcolm Fogarty, who has spent over two decades shaping global consumer health brands
Off Protocol episode 2 is here!
Hosted by Lindus Health co-CEO Meri Beckwith, Off Protocol is our podcast that challenges the status quo of clinical trials and explores the realities of clinical research. Through open, honest conversations with experts across the industry, we’re creating space to share real stories, confront challenges head-on, and uncover lessons learned from the field.
In this episode, Meri is joined by Malcolm Fogarty, a leader who has spent over two decades shaping global consumer health brands at Haleon, GSK, and beyond. Together, they explore what it really takes to build trust in consumer health — and why good science, not just good marketing, is the key. From the evolving role of evidence generation to the blurring lines between pharma and wellness, this episode dives into how scientific credibility has become the strongest differentiator for modern brands.
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